Is it really necessary for Play-Doh to celebrate its 50th? If I had kids, I wouldn’t want them playing with a 50 year old, no matter how brightly and child-friendlily presented.

Lets take a look at some of the brands that have stuck with us through thick and thin something to celebrate this year…  Air Korea is celebrating its 40th, MINI celebrates it’s 50th (with a new coupe no less), Marks & Spencer is 125 years old and Sainsbury’s is 140! Oh, and closer to home, St Pierre’s is 25.. I love the way marketing trends trickle down into our local brands.

What exactly is a 140-year anniversary anyway?
A quadecimus-centennial?

Good on Dave Dye for blogging about ‘the importance’ of a well-established brand in economic times like these. (read it) You’ve made my recession so much easier to bare more amusing.

So what about the newer companies? Do they get to celebrate? Or are these duodecimus and quart-centennial celebratory campaigns the supernovas of our baby-booming fore-bearers contribution to the worlds economy? The last bastion of their capitalist ideology, before they drown in their own economic quagmire…  I need a long cool glass of Milk.

* * FIGURE OUT YOUR CELEBRATORY ORDINALS HERE !! * *